We already know that web visitors on average read only 20% of text on a page.
- It is harder to read on a screen than it is to read on paper.
- People are impatient while online. They don’t read, they scan.
The Nielsen Norman Group writes about what challenges exist when you are writing for mobile devices.
Jakob Nielsen’s Alertbox: October 10, 2011
Summary: Writing for mobile readers requires even harsher editing than writing for the Web. Mobile use implies less patience for filler copy.
Mobile users are in a hurry and get visibly angry at verbose sites that waste their time. Also, it’s twice as hard to understand content on small mobile devices as it is on bigger desktop screens, making wordy content even more despised.