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“It’s more important than ever for brands to project their value.Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage.”

guide-to-color-emotions

 

Read the full article here.

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About K E R N girl

I am a graphic designer, instructor, and crafter with an eye for detail and a love of all things printing, type and felt.

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